We live in the digital age, but as our market evolves, it's difficult to discern what digital strategy will work best for your business. Your business is likely on some of the top social media platforms like Facebook, Instagram and TikTok, but do you have a strategy? Without a solid strategy in place, it is impossible to drive results. Our team of digital strategists will walk you through our carefully crafted process to identify your goals, define a strategy and then execute the tactics to drive results for your business.
Your digital marketing strategist will schedule a meeting with you to build a digital business plan and strategy. In this session, they will identify your goals for growth, review your previous marketing activities and make note of what has worked, what has failed and why. From there, your strategist will collaborate with our team to develop a strategy to reach your marketing goals, including the recommended digital activities for engagement.
Once your digital strategist has devised a strategy to follow, our team will commence in developing your marketing mix and digital media plan. Your marketing mix will consist of the recommended tactics to execute your digital strategy. This could include social media engagement, advertising, lead magnets and more, depending upon what was uncovered in the planning and strategy process. Once this is developed, your media plan will outline the frequency and calendar for these activities, including your responsibilities as the client.
The Digii-Kreativ team does not create any campaigns without analyzing the results to achieve your goals. Your digital strategist will set the stage for your campaign early in the process to manage your expectations and then meet with you on a regular basis to review results based upon these expectations. If the team sees an opportunity to pivot the campaign, change content or tactics, they will do so to achieve the results you seek. Our team will walk with you lock and step through the life of your campaign to build your confidence in its success.
The number of digital marketing tactics we can employ for your campaign are endless. However, here are some ideas of commonly used digital tactics our team may put in place for your campaign based on your specific needs.
Too often, our clients are overwhelmed by the plethora of social media platforms in the marketplace. Our team will evaluate your customer avatar to determine what platforms make the most sense for your marketing mix. We use this same strategy to determine where and how you should spend your ad dollars.
Per the statistic on our home page, email marketing is one of the most cost effective ways to market your business. Our team will determine the best email marketing strategies to employ for your business based on your goals, not only to create new opportunities but to nurture the ones you already have.
Whether you are looking to grow your email list, book prospects into an event or convert appointments, lead magnets are a great entry point. Our team will work with you to craft custom lead magnets to attract your ideal customer. We can also help you develop optimized blog content that can even earn you income if that is your goal. Additionally, we'll review and optimize your website content to drive more traffic.
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